IMPACT WORK
View Case Studies
MY NET ZERO
IMPACT AREA: CLIMATE ACTION
As the Director of Impact and Communications for My Net Zero, I help organisations create positive environmental impact at scale by addressing their employee-related emissions – in the office, at home and beyond – and mobilising the global workforce in personal climate action.
IMPACT GPT
IMPACT AREA: CLIMATE ACTION, ENVIRONMENTAL SUSTAINABILITY
Harnessing the transformative power of AI to help do business, better. I work with impact-driven businesses to accelerate their growth through pioneering AI solutions designed to solve core sustainability challenges within businesses and create measurable impact at scale. Positively transform the future of business, people and planet.
SCULPTURE BY THE SEA
IMPACT AREA: ARTS / NOT-FOR-PROFIT
Sculpture by the Sea (SxS) is the largest annual sculpture exhibition in the world, capturing the imagination of over 500,000 visitors annually in spectacular coastal locations in Bondi and Cottesloe. As a not-for-profit organisation that, despite common misconception, receives less than 20% of its revenue through government funding, it relies heavily on the generosity of individuals and Foundations to keep the exhibition free to the public and to support the exhibiting artists (many of who personally contribute financially). Since 1997, SxS had been providing visitors with such a valuable free experience, it ironically became a barrier to generating donations – people were not even thinking about the need to donate let alone their own personal contribution. We needed a creative solution to mobilise the community and educate and inspire people into action.
#Strategy #Content #Creative #Production #Social #DigitalMedia